Did you know that viewers remember 95% of a message when they watch it in a video, and only remember 10% when reading? This is exactly why explainer videos have become a must-have marketing asset for startups eager to make a great first impression.
Explainer videos for startups are a compelling way to streamline complex ideas, create trust, and increase conversions in a fast-paced world with limited attention and fiercer competition. Explainer videos for startups are highly effective whether you are launching a brand-new product, introducing your brand, or pitching to investors. An explainer video is an extremely effective way to connect with your audience in less than 90 seconds.
And if you are new to video content, you are at the right place;
Here our blog has enlisted the simple steps to help you create your first explainer video. Let’s dive deeper.
1.Define Your Goal
Before you start production, be clear about what you want the video to accomplish. Are you going to explain a product, take an idea and break it down into bite-size pieces, or perhaps stir viewers to action? The outcome you want to achieve is going to dictate the entire video format – from script and outline to animation approach.
Many startups use explainer videos as a basis for landing pages or marketing through social media, and sometimes even as part of their pitch decks. The goal is to really get clear on the core message you want to get across, and everything you want your video to achieve – before you begin.
2.Know Your Audience
To make an effective explainer video, you need to speak your audience’s language. This way you can craft a video that feels relevant and relatable.
For example, if you’re targeting tech-savvy users, your language and visuals can be sleek and modern. But if your audience is less technical, you’ll want to keep things even simpler.
3.Write a Clear Script
The script is the beating heart of your explainer video. It needs to be short, concise, and persuasive. Most explainer videos are only 60-90 seconds long – about 150–200 words.
When you approach structuring your script come up with:
1.A hook (to grab attention in the first 5 seconds)
2.A problem (what your audience has trouble with)
3.A solution (how your product or service can help)
4.A call-to-action
Many brand video production companies in Mumbai offer scriptwriting as part of their package. This can be helpful if you need expert storytelling support.
4.Create a Storyboard
A storyboard acts as a visual outline of your video, mapping every scene and what will be displayed on screen during the script. This step allows you to decide visuals that aligns well with your message.
5.Record Voiceover and Add Music
A professional voiceover adds professionalism and authenticity. Select a vocal style that suits your brand’s tone—approachable, authoritative, or animated.
Choose a background music that complements your video. You can search for royalty-free music, ask your production team for suggestions, or a mix of both.
6.Animate and Finalize
This is where your storyboard and script become a reality. If you have been working with professionals, they will take care of the animation and editing. Be sure to give feedback and have them make any changes that are needed.
Once the final video is complete, test it on a small audience before releasing it. This is a great way to test out the video to pick up anything you may be missing.
In The End
Explainer videos for startups may feel tough, however, with the right approach, it is achievable and well worth the effort. These videos are one of the best ways to simplify your message, engage your audience, and grow your brand.
If you want to achieve the best possible polished finish, contact a trusted and reputable branded video production company in Mumbai. With their guidance, you can see the difference in how your story is told and how well it connects with your audience.
